With increased running costs, business houses and individuals are looking for way to save whatever they can without compromising quality and standards. One of the area where you will be wasting money, may be marginal, could be printing of catalogues or promotional materials. Lack of planning, lack of requirement analysis and lack of knowledge are just a few among many other factors that could possibly shed out a few currencies on print.
So, how to save on printing?
First and foremost, identify where it failed in the past. It will be much easier for you to look back and see what failed and why it failed. What was the biggest print wastage you had previously and why it happened in the first place? Analysing this will bring up some quick ideas on saving on the next print.
Here are some tips that can help you to save some pennies on print.
- Define your objectives: Like any other task, plan ahead and define what you really want. No matter whether you are planning a 500 page catalogue or few hundred of letterheads. Purpose comes first. Are you planning to distribute 500 page catalogue to each and every one you meet or just the ones who have a potential of buying at least 30% of the products or services featured? Do you really print everything on letterheads or just some official letters? Think it over and rework the figures. May be you might need more than what you initially planned or it could be just exact. But don’t just leave it away.
- Decide on the design: It all starts with a dream, then comes design. Dreams do not have boundaries, but paper and print do have some. When you start planning you next marketing collateral, check with your printer for the best suitable, less wastage paper sizes. They do come in varying sizes. So asking just the optimal paper sizes may not necessarily help you to have a great saving on paper hence you may decide to go for a fancy or recycled paper leaving the standard paper that are always in store usually. Size of paper may change based on the type of paper, country of origin and manufacturer. So work backward when it comes to designing a print job. Decide the paper, method of printing (digital printing or offset printing) and time. These will help the designer to consider all production aspects before starting up with your project.
- Check, check and check. Proof read and cross check all elements before going for final print. Do not entrust everything to the designer or printer. Second, third or fourth readings will bring up newer mistake making you wonder why you didn’t notice it in the first place. Check colours, spellings, phone numbers, e-mail and website addresses, texts, image placing, margins, pagination, facts and figures, other relevant logos like ISO logo etc.
- Decide the quantity: How many copies of that you want to print? Low or high, reason it yourself. As a printer, we hear the question; “Is it better to print 1000s of them or just 100s?” The answer is very simple – just as much as you really need. For DESCO Copy & Print center, we are equipped to print as low as one copy and as highs as millions of copies. The notion that printing high quantities is based on Offset printing method where the customer incurs the minimal costs of plates, make-ready, machine charges etc. With the advent of digital printing, lesser quantities without the fixed costs became possible. Printing presses like DESCO has both digital and offset printing facilities and DESCO is probably the only such printing press where both facilities are offered on-site. If you have huge quantities to print, make plan to store and distribute the printed material effectively with minimum or no wastage.
- Foresee the future: Do you have plans to move your office? Is there an imminent change in phone numbersor are you planning to add a few more key staff and possibly a change in the management page of you brochure? Hold on, decide first and then proceed.
Doing a homework prior running to the print shop always has its perks. So do that and hope that you will save some money in the process. All the best!